As conceived & designed Swarnalipi, is a resource for thousands of readers across the state and around the country. Readers trust Swarnalipi to provide them with the most authoritative coverage of social, cultural, political and Literary Analysis, Constructive Criticism, Observations, Humanitarian Issues & Trends, Creative Writings, Translations, Researches and Artistic excellences with modern perspectives. Swarnalipi is committed to generate and spread a positive outlook throughout the entire region. The combination of truthful content and an affluent audience of educated readers create a powerful vehicle for advertisers too. For the advertisers, when they advertise with SWARNALIPI they can expect results.